Filip Sedic the co-founder of Lelo had this to say on Lelo as a brand - 'Lelo means different things to different people, but the essence of the brand is what we refer to in-house as ‘intimate luxury'. It's that sense of luxury that is not necessary for the whole world to see, it's not something you have to always talk about to appreciate its value. So what we strive for with all Lelo products is an inherent quality, both in the overall designs and the experiences people draw from them.
